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eBay Inc EBAY Stock Quote

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Last close prices updated as of Jun 09, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 45.81
  • Sector Consumer Cyclical
  • Industry Internet Retail
  • Investment Style Mid Blend
  • Day Range 45.64  –  46.54
  • Year Range 35.92  –  50.82
  • Market Cap 24.4963 Bil
  • Volume / Avg 5.0 Mil /  4.8 Mil
  • Price / Sales 2.55
  • Price / Book 4.55
  • Forward Div Yield 2.18%
  • Trailing Div Yield 2.05%

Morningstar‘s Stock Analysis EBAY

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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5-Star Price


Economic Moat


Capital Allocation


EBay: Announces Acquisition of Certilogo as Marketplace Pushes To Bolster Luxury Resale Proficiency

Sean Dunlop Equity Analyst

Analyst Note

| Sean Dunlop |

We don't foresee any changes to our $54 fair value estimate or to our Standard Morningstar Capital Allocation Rating for narrow-moat eBay after the firm announced a planned tuck-in acquisition of Certilogo on May 17. The deal is expected to close in the third quarter of 2023 for an undisclosed sum, but with PitchBook data suggesting that Certilogo generated just $5.6 million in 2021 sales (the most recent year available), we don't expect the deal to prove financially material.

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Key Statistics EBAY

Company Profile EBAY

Business Description

eBay operates one of the largest e-commerce marketplaces in the world, with $74 billion in 2022 gross merchandise volume, or GMV, rendering the firm a top 10 global e-commerce company. eBay generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 132 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2022. eBay generates just north of 50% of its GMV in international markets, with a large presence in the U.K., Germany, and Australia.

2025 Hamilton Avenue
San Jose, CA, 95125
Industry Internet Retail
Employees 11,600

Related Articles EBAY

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of EBAY’s competitive advantage.

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Alibaba Group Holding Ltd Ordinary Shares

XHKG: 09988
+$0.20 (0.44%) −$0.82 (0.66%) −$1.19 (0.10%) +$0.10 (0.12%)
Market Cap
24.50 Bil1.27 Tril60.68 Bil1.72 Tril
Internet Retail Internet Retail Internet Retail Internet Retail
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for eBay Inc Stock

Yes. EBAY has a forward dividend yield of 2.18%. See EBAY’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

EBAY’s market cap is 24.50 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

EBAY’s stock style is Mid Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

EBAY’s price/sales is 2.55.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

EBAY’s price/forward earnings is 38.50.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

EBAY’s price/book is 4.56.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See EBAY’s valuation ratios compared to the Market Index.

EBAY’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare EBAY’s historical performance against its industry peers and the overall market.